While the MPI Foundation and Maxavantage is showing that a large segment of organizations manage hundreds of virtual meetings a year, for many more the role of the virtual meeting remains undefined. Less understood and perhaps equally challenging may be having to consider a generational gap keeping virtual meetings from becoming a completely accepted and “normal” way of doing business.
What is a virtual event? This question still remains in many organizations, as the virtual event is truly a child of the new millennium. There are pros and cons to utilizing virtual meetings vs. face-to-face. Some considerations to weigh are:
Virtual meetings have data-collection advantages. Participant data is far easier to compile and make good marketing use of and live events can’t compete in that area. These software vary enough such that switching from vendor to vendor presents a learning curve, so your organization will want to do some heavy research into the pros and cons of each vendor before committing; keeping in mind, nothing will be perfect.
Among the competitors (though certainly not all) in the virtual meeting software industry are Go to Meeting, Imeet, Webex, CIO, Any Meeting and Team Viewer.
What is driving more companies to embrace virtual meetings? Travel budget cuts is one solid reason found through anecdotal data, however, of interest is that many meeting professionals report that while their clients did have budgets for meetings involving travel, their clients’ clients did not. Doing business virtually allows the host company to reach more potential and established clients at a better price point.
Finally, Virtual Edge announced its top 7 predictions for virtual meeting technologies for the new year in January 2012:
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