The web is a confusing place for marketing because technology keeps changing. Businesses need to keep pace. Business travelers and leisure travelers alike are no exception to the interesting statistics now showing up in market research, as to how they search, research and make buying decisions these days.
1. Google says…the average traveler conducts 9.5 research periods on the web and visits 22 travel related sites before booking.
2. Facebook epitomizes the six degrees of separation that is giving “word of mouth” a whole new definition! Friends of friends may make a positive post about a business or service they’ve obtained on their Facebook wall and voila! Friends of friends of friends see that post and decide they too will use that vendor or service provider.
The opposite is most definitely true, as related about one business blogger who felt the power behind the pen (or the computer keys, as the case may be)!
Social networking is growing quicker than is the travel industry itself, according to PhoCusWright, and good content is king! Mobile apps? You betcha! PhoCusWright also states that 72% use a combination of mobile websites and apps; 28% leisure travelers who use web only, do so, on mobile websites.
Let’s face it, if you are a business owner who has not moved your marketing onto the web in the fullest sense of the word you will get run over as powerfully as was the railroad way back when.
The web and mobile web have completely changed everything about how to promote your business. It can be a blessing or a curse, depending on how you do business and how you use it. Since we’ve been marketing on the web strategically business has grown steadily.
Check out what our clients have to say about their experience with us.
My company had an international artist picked up at JFK and dropped off in Philadelphia, and the artist had the best time. The driver kept in touch with me throughout the day, so we could plan for arrival, and our artist had the most wonderful experience with the driver. That’s really astounding considering our artist had just gotten off a red-eye from across the world. Thank you so very much!
Meredith S.
We have been using this service for years and have never had a bad experience. I have recommended this company to many friends and colleagues.
John O.
We pride ourselves on providing the safest and most modern ride for our clients. Our luxury car service is reserved by those who know they can always rely upon us, regardless of where or when their event will take place!
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